Inside Look: “Pay it Forward” Conference Panel Revealed

You spoke…and we listened! We’ve been hearing that everyone is anxious to keep learning more about the panels at our upcoming Dare to Disrupt Logoconference. So we thought we would eliminate some of the suspense and share another panel topic with all of you:

Pay it Forward – Successful Women in Social Enterprise
Meet women who set out to change the world and make an impact in the community – whether at a start-up, NGO or a Fortune 500, these women are doing well and doing good.

Panelists will include:

Amanda Slavin, CEO & Founder, CatalystCreativ Amanda Slavin
Amanda Slavin is CEO and Founder of CatalystCreativ, an experience studio that co designs immersive experiences to build community and increase engagement around a mission or intention. CatalystCreativ is most known for its monthly immersive and educational events, called Creativ Week and Catalyst Week, which curates people from around the country on a monthly basis in partnership with the Downtown Project. She graduated with a Masters in Curriculum and Instruction, writing her thesis on the impact the community as a classroom has on engagement.

She was one of the producers of the Global Festival, the 60,000 person concert in Central Park in September 2012 that raised 1 billion dollars in pledges for 10 nonprofit partners, is partner in the restaurant 121 Fulton Street, operated by Paige Hospitality Group, where she started the event and marketing department and helped grow the group from 3 to 30 (now significantly more) million dollars. At Paige, she launched brands such as the well-known Ainsworth, (best sports bar in the country by Zagat) and oversaw partnerships with MSG, LVMH and Unilever, and is a writer for Huffington Post and Business Insider. She was an Event Organizer for TEDX Big Apple and is a founding member of NPR’s Generation Listen. She is an advisory board member of the nonprofits, Mama Hope and I am That Girl.

Freya Williams, EVP, Group Head, Business + Social Purpose, New York Freya Williams
Freya Williams, EVP, Group Head, New York, Business + Social Purpose is a seasoned brand strategist with a strong track record helping clients incorporate sustainability, responsibility and purpose into their brands and brand their sustainability and CSR initiatives. As Group Head, Freya has responsibility for Edelman’s CSR, sustainability and citizenship offering in New York.

Prior to joining Edelman, Williams co-founded OgilvyEarth, a dedicated sustainability and CSR communications practice within global communications network Ogilvy. As the strategic lead on N. American and global OgilvyEarth client engagements, Freya was responsible for the strategy behind brand initiatives and campaigns including Coca Cola’s PlantBottle, Hellmann’s switch to free range eggs and the award-winning Hopenhagen campaign in support of the United Nations at the COP15 climate change conference in Copenhagen. She also advised clients including Tetra Pak, Waste Management, Domtar, Delhaize Group and GSK. In 2011, Williams co-authored the influential report Mainstream Green: Moving sustainability from niche to normal. She is a regular public speaker at venues including Columbia and Harvard. Her work has been featured on NPR’s Marketplace, and in “The Financial Times”, “Newsweek” and even “The Onion”. Her work at OgilvyEarth was awarded with a Cannes Lion for creative excellence, a David Ogilvy award for innovation in market research and an Atticus Award for outstanding thought leadership for the booklet “From Greenwash to Great: Great Green Marketing without the Greenwash”.

Prior to founding OgilvyEarth, Williams spent 10 years as a senior brand strategist, advising major global blue chip clients as diverse as Dove, Goldman Sachs, Hershey, Kodak and American Express on their brand and marketing strategies. A native Brit, she has lived in the US since 2000.

Williams first book will be published by AMACOM in 2015. It will provide an analysis of the shared characteristics of nine leading companies that have succeeded in building billion dollar businesses with sustainability or social good at their core.

Her mission, as her career showcases, is to help move sustainable business, behaviors and brands into the mainstream.

Sarah Colamarino, VP Corporate Equity, Johnson & Johnson Sarah Colamarino
Sarah is currently Vice President, Johnson & Johnson Corporate Equity Programs.   In this role, Sarah develops and executes broad-scale initiatives and strategic partnerships that reflect aspects of the company’s long-standing commitment to corporate citizenship.  She oversees a team working closely with multiple business units and functions on these initiatives.

She was previously Vice President, Corporate Communication, with responsibility for equity communication and strategic publications.  This includes major communication activities such as the Annual Report, Annual Meeting of Shareholders and

Since joining Johnson & Johnson in 1989, Sarah has been responsible for building communications groups at several Johnson & Johnson companies. She was Vice President, Worldwide Communications, for the DePuy Franchise, building key strategies for external and internal communications globally, including issues management, direct-to-consumer communication (advertising, public relations and internet), advocacy group relationships and tools to enhance overall DePuy internal communications.

Sarah also worked in the Johnson & Johnson Consumer and Personal Care Group.  She began the global communications discipline, handling public relations issues and professional relations.  She also had responsibility for US Public Relations, Professional Marketing and Consumer Promotions, with a focus on leveraging across these disciplines for stronger programs.

She was an important member of the start-up team at Ortho Biotech, leading public relations, professional relations and direct-to-consumer communications.  Sarah then led the communications team at Johnson & Johnson Health Care Systems, where she built strong customer and internal communications programs and developed advertising and internet strategies for the Medical Devices & Diagnostics Group.

Prior to joining Johnson & Johnson, Sarah worked at a New York public relations firm on a variety of pharmaceutical and consumer health care accounts, as well as in several positions in hospital public relations and marketing.

Denielle Sachs, Director of Social Impact, McKinsey & Company Denielle Sachs
Denielle is the Director of Social Impact at McKinsey & Company. She joined in 2008 to lead the strategic design and implementation of the firm’s corporate social responsibility agenda. In this role, Denielle oversees the firm’s social impact positioning, employee engagement and knowledge portfolio in areas such as education, economic development and social innovation. She is also helping lead the launch of a new non-profit entity, which will drive major initiatives around targeted societal challenges, beginning with youth unemployment. See:

Denielle brings more than fifteen years of experience devising a range of strategies for governments, companies and civil society organizations. She continues to advise clients on social impact, community engagement, public affairs, advocacy and corporate reputation strategies. Previously, Denielle spent several years with APCO Worldwide, working with the government relations practice on global issue campaigns, complex stakeholder programs and corporate responsibility strategies. She also helped lead the public affairs division of the Global Alliance for TB Drug Development, led major campaigns for the Asia Foundation in Thailand, and spent several years in crisis and transaction communications at The Abernathy MacGregor Group.

Denielle continues to serve as a media consultant to The White House, and sits on the boards of several non-profit organizations. She holds an M.A. in International Development from the School of Oriental and African Studies and a BA in International Politics from New York University.


Learn more about and purchase your tickets to the 2014 CWiB Conference.

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CWiB Around the World…Icelandic Adventures

CWiB Around the World

As business students we get the incredible opportunity to travel the world for 2 years, learning about different cultures, getting the opportunity to see where our fellow classmates grew up, or just taking some much needed time out to relax after a stressful semester or recruiting season.  Even before business school, it seems as though everyone at CBS has amazing stories of the places they have traveled to and the things they have experienced. We wanted to share some of our favorite places we have been, and we encourage you to share some of yours with us.

In March of 2012, some of my college friends and I decided that before we committed to studying for the GMATs, or going off to business school, we needed to get one last incredible vacation in together.  Rather than escape to someplace warm where we could relax on the beach for a few days we decided instead to travel to Iceland (because going to Iceland in the middle of winter seems like the obvious choice, right?). For those of you who haven’t been to Iceland, it reminded me of those movies where the Iceland 1world has somehow all but ended, and all that’s left is a huge expanse of land that has turned black from rock and ash, and a few humans who have somehow made it out alive. As we drove from the airport to our hotel in Reykjavic, all we could see on either side of us were fields of black volcanic rock.  There wasn’t a tree or plant anywhere in site, and barely another car on the road.  It was like walking into an alternate universe, and I immediately loved it.

On our first day we did the Golden Circle tour, where we were taken to a waterfall that was partly frozen over (Gullfoss Waterfall), a geyser that erupts nearly every 5 minutes due to the intense geothermic activity(Geysir),  and a location where you can literally straddle a hole in the earth due to the shifting of the earth’s plates. Dinner that night consisted of trying all sorts of what we deemed to be unusual creatures to eat, such as whale and puffin.

iceland 4

The following day, we strapped on some crampons, received ice picks, and went ice climbing. As we were climbing up a mountain and through an ice cave, we literally forgot about just how cold it was.  There’s something about having the opportunity to do incredible things you may never get to do again that causes you to forget about things like being cold or the intense wind biting your face. We searched for the Northern Lights that night on our drive back, but unfortunately it was snowing too hard to see anything. Catching the Northern Lights still remains at the top of my bucket list.

The day after, we decided we hadn’t quite experienced the frigid Icelandic winter enough and therefore needed to go caving.  When I was younger, my family and I went on a trip to Howe Caverns in upstate New York. We parked our car in the large visitor parking lot, went up to the ticket booth to purchase tickets, took an elevator down into the cave, and enjoyed a boat ride through the underground lake. This particular caving adventure was nothing like that… After driving with our tour guide through the lava fields of Iceland (aka every part of Iceland), we finally pulled over onto the side of the road. Our guide instructed us to get out and walk about 100 feet in front of us. Within minutes, we went from discussing how excited we were about this adventure to discussing our best possible escape route, and imagining the newspaper headlines about 3 American Women who were killed on what they thought was an innocent caving trip. Our guide began digging, somewhat arbitrarily to us, and stated “If all goes well, this will be our exit.”  He then proceeded to dig another “entrance” hole. I still don’t know why we thought entering that cave with a random stranger was a good idea, but we got into the adventurous Icelandic spirit and climbed down.  The experience was incredible, and unlike anything I ever have, and probably ever will, experience again. Soaked to the bone and dirty from crawling through tiny spaces, we explored this ancient cave and learned all about its history. And lucky for us, all did go well, and we were able to use the escape hole our guide had dug out earlier.  We then went to a ranch and got to ride on Icelandic ponies. My pony was too cool to follow the rules and decided it instead wanted to make its own path, down steep and icy ravines. This was my first and last horseback riding experience.

On our last day we finally decided to see what a relaxing vacation feels like and went to the Blue Lagoon, a geothermal spa with incredible blue-green water reaching up to 102 degrees.  There’s something about being able to see your breath in the air while you hang out in a bathing suit in boiling water that is so relaxing.  Every part of our trip felt so surreal, and was like stepping off the plane into an alternate universe.  It was incredible to see how this small country survives, to hear about its history including its strong legends and belief in trolls (look up the 13 Yule Lads), and to experience such natural untouched beauty. While I don’t know if I will be getting back to Iceland anytime soon (too many other places to tick off my bucket list), this still remains one of my favorite trips and was an incredible bonding experience for me and my friends.

–Kristen Bierfeldt ’15

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Inside Look: ‘Where are the Women?’ Conference Panel Revealed

Dare to Disrupt LogoThe 22nd Annual Columbia Women in Business Conference is fast approaching and we hope you’re getting as excited as we are! The Conference Committee has been hard at work securing some incredible speakers for our panels from world-renowned companies. We thought we’d let you in on some of our secrets, and share with you our first confirmed panel that you will have the opportunity to attend at the conference:

Where are the Women? A Look at Industries
Meet phenomenal women executives in television, sports, electronics & technology who are trailblazers in their industries.

Panelists will include:

Peggy Ang, VP Marketing Communications, Samsung Consumer Business
Peggy AngPeggy Ang is the Vice President of Marketing Communications for the Consumer Business division of Samsung Electronics, America.  Her responsibilities include leading the marketing communications team in the strategic planning, development and execution of brand, retail and consumer trade initiatives.  This includes developing marketing strategies and campaigns to drive brand growth and sales.

Prior to joining Samsung, Ang served as the Vice President of Animal Planet Marketing for Discovery Communications and managed the Corporate Marketing Division of Sony Electronics.

Ang holds an M.A. from NYU and a B.A. from Manila University.

Juliette Morris, EVP, Partner Marketing & Communications, NBCUniversal Content Distribution 
Juliette MorrisJuliette Morris is the Executive Vice President of Partner Marketing and Communications at NBCUniversal.  In this role, Morris oversees partner marketing, communications, field sales, local ad sales, research, and the integration of marketing business strategy with NBCUniversal’s partners for a multi-billion dollar content portfolio.  She also oversaw the affiliate marketing and communication strategy for NBCUniversal before stepping into her current role.

Prior to joining NBCUniversal, Morris was the SVP of Partner Marketing, Creative Services, and Special Events at Viacom and also held several positions across HBO and Cinemax in marketing and brand development.

Morris graduated from George Washington University with a B.A. in Psychology. She currently resides in New York City.

Rachel Jacobson, Senior Vice President, Business Development, National Basketball Association
Rachel JacobsonRachel Jacobson is the Senior Vice President of Business Development at the National Basketball Association (NBA).  She is responsible for the strategic management and sponsorship sales of the NBA and WNBA, including new business development, marquee events, community relations, and grassroots programming.  Prior to joining the Business Development Department, Jacobson worked in Marketing Partnerships, overseeing multimillion-dollar sponsorships for USA Basketball, coordinating grassroots tours and special events, and managing accounts across all properties.

Jacobson holds a B.S. degree from Cornell University and lives in New York City.

Amy Singer (CBS ’06), Head of News, YouTube
Amy SingerAmy Singer is the Head of News Partnerships at YouTube/Google and is responsible for leading YouTube’s news partnerships in North America.  She has also led several of YouTube’s major television network relationships and Canadian content partnerships.

Prior to joining YouTube, Singer was Vice President of Business Development for Viacom’s Music Group, where she was responsible for strategy for all off-air businesses.  She also worked in JPMorgan’s M&A group as an analyst.

Singer received her B.A. in economics from Harvard College and an M.B.A. from Columbia Business School.

Learn more about and purchase your tickets to the 2014 CWiB Conference

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Spotlight on…Lily Oswald


Lily Oswald ’15 entered CBS seeking a new perspective from her experience working at her family business.  Read on to find out about her most memorable CBS moments.

Why did you choose to come to CBS?
I worked at my family business for 5 years and felt like I needed to get outside experience. I aspired to run the company as the CEO, but wanted to gain education and experience outside of my “family business bubble” before assuming that role.

What has been your favorite moment at CBS so far?
One of my favorite moments at CBS was the first time I found myself at Veselka in the East Village. I was with two new friends, at around 3AM, eating pierogies and “solving the world’s problems” with a beer in hand. This was after just a few days of classes and was the first time I felt like I was truly acclimating to life at CBS. I remember thinking about how lucky I was to be meeting so many amazing people, and learning so much in such a short amount of time. Each time I’ve been back it’s been magical.

What has been your favorite class or professor at CBS to date and why?
Professor Singh is amazing. He is hilarious, witty, and brilliant about all thing Operations. His teachings are simple, yet effective. I think taking his class should be mandatory for all CBS-ers.

What does being a CBS Woman mean to you?
Being a CBS Woman means being part of an amazing community of men and women who support each other. It means speaking up when you have an opinion, asking questions when you’re unsure, and feeling comfortable in your own skin, no matter how different you may feel.

What woman (CBS or not) inspires you?
Lately I’ve been reading Sophia Amoruso’s book, #Girlboss. She’s the founder and CEO of She’s tough, a little wild, and definitely someone who created a successful career by going against the grain. I’m inspired by women who take risks, who take the time to learn who they are and then build a life that springs from that inner confidence (as opposed to trying to be something you think you should be).

What will you be taking away from CBS?
I’ll be taking away lasting friendships, knowledge that I didn’t even realize I needed, a sense of the world that goes far beyond the bubble from which I came, and lots of amazing memories (many of which involve pierogies and late night dancing).

What’s something most of your CBS classmates would be surprised to know about you?
I was extraordinarily shy as a child. I used to hide behind my mom when adult friends would come over. I was terrified through a lot of my elementary school life whenever I got into a new environment or had to meet someone new. Now I thrive off of new experiences and meeting new people.

If you could be anyone other than yourself, who would you be?
This is a tough question! I don’t usually aspire to be someone other than myself. I think it would be great to be funny, like truly make-your friends-cry-tears-of-laughter-funny. It would be also great to have a $3MM apartment in NYC. So I’m going to go with Tina Fey. It’d be great to be Tina Fey for those and many more reasons (fabulous working mom, genius who created Liz Lemon, amazing Sarah Palin impressions on-demand, etc.)


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CWiB Crosses Finish Line with Girls Inc. at Fit for All 5K

Group photo from raceThis morning CWiB partnered with Girls Inc. to complete the Fit For All 5K in Riverside Park.  Forty-four participants, including CWiB members and high school girls from the Girls Inc. program completed the race on a sunny and crisp fall day.  Following the race, everyone re-grouped for post-race bagels and coffee, as well as an ice breaker activity.  The group spent the rest of the morning enjoying the beautiful fall weather in the park, and left the race having exercised and learned about each other’s most embarrassing Halloween costumes!

run pics

The Fit For All 5K was hosted by the West Side YMCA, and aimed to support childhood obesity and diabetes prevention programs.  Girls Inc. is an organization that provides programming and resources to help girls set and accomplish goals, overcome challenges, pursue higher education opportunities, and enter fields in which women are underrepresented, such as STEM.  In addition to running together in events like the Fit for All 5K, CWiB and Girls Inc. partner up throughout the year at various events that allow CWiB members to have a positive impact on the broader community beyond CBS.

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