Inside Look: “Pay it Forward” Conference Panel Revealed

You spoke…and we listened! We’ve been hearing that everyone is anxious to keep learning more about the panels at our upcoming Dare to Disrupt Logoconference. So we thought we would eliminate some of the suspense and share another panel topic with all of you:

Pay it Forward – Successful Women in Social Enterprise
Meet women who set out to change the world and make an impact in the community – whether at a start-up, NGO or a Fortune 500, these women are doing well and doing good.

Panelists will include:

Amanda Slavin, CEO & Founder, CatalystCreativ Amanda Slavin
Amanda Slavin is CEO and Founder of CatalystCreativ, an experience studio that  designs immersive experiences to build community and increase engagement around a mission or intention. CatalystCreativ is most known for its monthly immersive and educational events, called Creativ Week and Catalyst Week, which curates people from around the country on a monthly basis in partnership with the Downtown Project and has brought 2000 people and 250 free talks to the downtown vegas community. In addition, CatalystCreativ has worked with clients all over the country such as Dell, NPR, Ekocycle, among many other notable foundations, brands and movements.

She graduated with a Masters in Curriculum and Instruction, writing her thesis on the impact the community as a classroom has on engagement. She  co-created a metrics of offline engagement which she has applied to her work at CatalystCreativ among other previous roles in events and marketing.

She was one of the producers of the Global Festival in 2012, the 60,000 person concert in Central Park in September 2012 that raised 1 billion dollars in pledges for 10 nonprofit partners, is partner in the restaurant 121 Fulton Street, operated by Paige Hospitality Group, where she started the event and marketing department and helped grow the group from 3 to 30 (now significantly more) million dollars. At Paige, she launched brands such as the well-known Ainsworth, (best sports bar in the country by Zagat) and oversaw partnerships with MSG, LVMH and Unilever, and is a writer for Huffington Post and Business Insider. She was an Event Organizer for TEDX Big Apple and is a founding member of NPR’s Generation Listen. She is an advisory board member of the nonprofits, Mama Hope and I am That Girl.

Freya Williams, EVP, Group Head, Business + Social Purpose, New York Freya Williams
Freya Williams, EVP, Group Head, New York, Business + Social Purpose is a seasoned brand strategist with a strong track record helping clients incorporate sustainability, responsibility and purpose into their brands and brand their sustainability and CSR initiatives. As Group Head, Freya has responsibility for Edelman’s CSR, sustainability and citizenship offering in New York.

Prior to joining Edelman, Williams co-founded OgilvyEarth, a dedicated sustainability and CSR communications practice within global communications network Ogilvy. As the strategic lead on N. American and global OgilvyEarth client engagements, Freya was responsible for the strategy behind brand initiatives and campaigns including Coca Cola’s PlantBottle, Hellmann’s switch to free range eggs and the award-winning Hopenhagen campaign in support of the United Nations at the COP15 climate change conference in Copenhagen. She also advised clients including Tetra Pak, Waste Management, Domtar, Delhaize Group and GSK. In 2011, Williams co-authored the influential report Mainstream Green: Moving sustainability from niche to normal. She is a regular public speaker at venues including Columbia and Harvard. Her work has been featured on NPR’s Marketplace, and in “The Financial Times”, “Newsweek” and even “The Onion”. Her work at OgilvyEarth was awarded with a Cannes Lion for creative excellence, a David Ogilvy award for innovation in market research and an Atticus Award for outstanding thought leadership for the booklet “From Greenwash to Great: Great Green Marketing without the Greenwash”.

Prior to founding OgilvyEarth, Williams spent 10 years as a senior brand strategist, advising major global blue chip clients as diverse as Dove, Goldman Sachs, Hershey, Kodak and American Express on their brand and marketing strategies. A native Brit, she has lived in the US since 2000.

Williams first book will be published by AMACOM in 2015. It will provide an analysis of the shared characteristics of nine leading companies that have succeeded in building billion dollar businesses with sustainability or social good at their core.

Her mission, as her career showcases, is to help move sustainable business, behaviors and brands into the mainstream.

Sarah Colamarino, VP Corporate Equity, Johnson & Johnson Sarah Colamarino
Sarah is currently Vice President, Johnson & Johnson Corporate Equity Programs.   In this role, Sarah develops and executes broad-scale initiatives and strategic partnerships that reflect aspects of the company’s long-standing commitment to corporate citizenship.  She oversees a team working closely with multiple business units and functions on these initiatives.

She was previously Vice President, Corporate Communication, with responsibility for equity communication and strategic publications.  This includes major communication activities such as the Annual Report, Annual Meeting of Shareholders and

Since joining Johnson & Johnson in 1989, Sarah has been responsible for building communications groups at several Johnson & Johnson companies. She was Vice President, Worldwide Communications, for the DePuy Franchise, building key strategies for external and internal communications globally, including issues management, direct-to-consumer communication (advertising, public relations and internet), advocacy group relationships and tools to enhance overall DePuy internal communications.

Sarah also worked in the Johnson & Johnson Consumer and Personal Care Group.  She began the global communications discipline, handling public relations issues and professional relations.  She also had responsibility for US Public Relations, Professional Marketing and Consumer Promotions, with a focus on leveraging across these disciplines for stronger programs.

She was an important member of the start-up team at Ortho Biotech, leading public relations, professional relations and direct-to-consumer communications.  Sarah then led the communications team at Johnson & Johnson Health Care Systems, where she built strong customer and internal communications programs and developed advertising and internet strategies for the Medical Devices & Diagnostics Group.

Prior to joining Johnson & Johnson, Sarah worked at a New York public relations firm on a variety of pharmaceutical and consumer health care accounts, as well as in several positions in hospital public relations and marketing.

Denielle Sachs, Director of Social Impact, McKinsey & Company Denielle Sachs
Denielle is the Director of Social Impact at McKinsey & Company. She joined in 2008 to lead the strategic design and implementation of the firm’s corporate social responsibility agenda. In this role, Denielle oversees the firm’s social impact positioning, employee engagement and knowledge portfolio in areas such as education, economic development and social innovation. She is also helping lead the launch of a new non-profit entity, which will drive major initiatives around targeted societal challenges, beginning with youth unemployment. See:

Denielle brings more than fifteen years of experience devising a range of strategies for governments, companies and civil society organizations. She continues to advise clients on social impact, community engagement, public affairs, advocacy and corporate reputation strategies. Previously, Denielle spent several years with APCO Worldwide, working with the government relations practice on global issue campaigns, complex stakeholder programs and corporate responsibility strategies. She also helped lead the public affairs division of the Global Alliance for TB Drug Development, led major campaigns for the Asia Foundation in Thailand, and spent several years in crisis and transaction communications at The Abernathy MacGregor Group.

Denielle continues to serve as a media consultant to The White House, and sits on the boards of several non-profit organizations. She holds an M.A. in International Development from the School of Oriental and African Studies and a BA in International Politics from New York University.


Learn more about and purchase your tickets to the 2014 CWiB Conference.


About cwib blog

Columbia Women in Business (CWIB) is an organization that strives to provide Columbia Business School women with resources and contacts to assist them in their academic, professional, and personal development. CWIB is committed to working with faculty, administrators, alumni and the greater business community to promote the role of and opportunities for women in business.
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